SGBI executes annual, national advertising campaigns, designed to educate, inform and promote the virtues of Santa Gertrudis cattle to the U.S. cattle industry. Half page, full color ads are professionally produced and placed in a select group of U.S. cattle industry publications at key times. Many times, ads will run in a publication when Santa Gertrudis editorial is also planned, giving the advertising a boost. Images of the most up-to-date ads can be found below.